MUMBAI: Koutons Retail India Ltd (KRIL) is a garment retailing company and is perhaps well known as a 50 plus 40 percent discount brand with a large retail presence across the country.
The company was touted to be a leading brand in the cheaper brand category। Due to its unique low price strategy, the company could also appoint over a 1,000 franchisees stores across the country.
On the basis of its growing market positioning, during the past one year the company attracted several private equity investors. After receiving an encouraging response from financial institutions the company also recently concluded an initial public offer to raise Rs 146 crore at a price of Rs 415 a share from the public.
The company believed in fair pricing as a business philosophy and explained that any branded garment is actually priced half its maximum retail price, but is sold to consumers at a much higher price to cover dealer मर्गिंस.
The company has now decided to shelve its 50 plus 40 percent discount strategy and has instructed all the outlets to sell its branded garments at the MRP with immediate effect.
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